Assignment Description

An introduction to the project.

Jason Fox, a professor at the Savannah College of Art and Design assigned a social awareness mailer/fold-out poster on nuclear weapons to his Production Design class. Four students have started work on the project and will be posting their process from thumbnails to finish along with commentary and opinions on nuclear weapons today. There names are: Carl Gerhards, Kyle Sauter, Alyssa Davis, and Yuk Ming Chow. Jason may be posting his comments and thoughts along with us.

The assignment brief read as follows:

(GRDS358) Production Design: Project Three

Social Awareness Campaign

Learning Objectives:
To deliver a powerful image by establishing a successful production technique
Mixing colors
Social Issues Research
Learn to take a social idea and create a deliberate work that communicates the idea clearly

Brief: Choose a stance on the issue of nuclear weapons today. Create a poster using nor more than three spot colors. In addition, design your poster as a folding direct mail piece that corresponds with the poster in creatin attention.

Requirements:
Produce sketches based on your issue stance
You may use vector or raster (via DCS) files
Poster size: 12"x18" @ 300dpi (vertical or horizontal)
Mail card size: Approximately 4"x6" or larger if necessary (vertical or horizontal)
You must create a new color by mixing at least two of your three selected spot colors
Mail cards must fall withing the USPS required mass mail Presort Standard specifications

Consider the following in your image:
The style of your image or illustration. This is very important and will establish the tone of your message.
The style of your typeface and typographic structure.